Category: Restaurant Technology and Marketing

Restaurant Marketing

We live in a competitive society, and healthy competition is a great motivator for business. By keeping our eye on the competition we can learn a lot, borrow a little and strive for uniqueness to find our niche.

You can learn a lot from your biggest competitor by following their marketing through their newsletter, Facebook account and online advertising. Getting to know how your competitor attracts business can help you identify ways that you can position your own company in the restaurant services industry.

Continue reading →

Pay Per Click Advertising for Kitchen Exhaust Cleaning Businesses

In the first two parts of this series we covered the basics of pay per click ads and how hood cleaners and restaurant service companies can establish a solid PPC strategy and set up an effective Pay Per Click Advertising for Kitchen Exhaust Cleaning Businesses marketing campaign that will benefit their bottom line.

Now that you have a solid foundation, it’s time to dig deep into the metrics to measure what is and what isn’t in your paid search campaign.

You have your PPC ad campaign up and running for your hood cleaning company, and now you are waiting for those conversions to come in. Isn’t it great that you have done all of your preparation, and your ad campaign will do all the work for you?

While that result would be great, ad campaigns don’t usually work that way. Here are some tips to maximize your results, monitor your success and what to do if the campaign is not as successful as you hoped.

Continue reading →

Advertising for Kitchen Exhaust Cleaning Businesses
Now that we have discussed the basics of PPC advertising, it is time to dig deeper into what to consider before you begin your campaign. Pay Per Click advertising for kitchen exhaust cleaning businesses is not a hard and fast science, but you can use scientific methods to focus each campaign on the most efficient way to drive conversions.

Before you start the actual campaign, you need to take preparatory steps. Without adequate preparation, your campaign will only have mediocre success. However, if you do the preparation, you will be amazed at how much difference it makes in your success rate.

Understanding Your Target Market
The foodservice industry includes a wide range of types and sizes. As a company that serves that industry, it is important to narrow your ad focus to your ideal customer.

Continue reading →

Pay Per Click Advertising for Kitchen Exhaust Cleaning

PPC advertisements are seen throughout the Internet, yet if you are not familiar with this type of ad, you may be overwhelmed by the concept. To help you understand how to work with PPC ads, let’s start by discussing how Pay Per Click Advertising for Kitchen Exhaust Cleaning ad campaigns can help you promote your business.

What is PPC?

PPC is an acronym that stands for Pay-Per-Click. In essence, these ads charge you a fee each time a prospect clicks on the ad. PPC ads work as an alternative to organic search engine marketing, and most companies use both PPC ads and organic search to drive traffic. PPC ads can be images, text or a combination. The most well-known PPC ad program is Google AdWords.

What to Expect

Before you jump into PPC advertising, it is best to work with an expert or study the methods that make PPC campaigns work.

Continue reading →

restaurant technology
According to the Nation’s Restaurant News, beets and kale are out, while cauliflower and cabbage are in. We’ll apparently also see more scrambled eggs and tacos — but not necessarily together. And as liquid nitrogen continues to take hold in bars and restaurants from LA to Boston, house-made artisanal ice creams and molecular mixology will also become more common. But this year’s biggest restaurant industry trend isn’t something you eat. It’s technology. And lots of it.

While last year was all about vying for spending power of Millennials, this year will see concerns rise for nabbing the attention of the upcoming highly-connected, über tech savvy Generation Z. From GPS-driven advertising to digital menus, here’s a look at a few of the top technology trends that will be influencing the way restaurants do business and woo customers in 2015.

Continue reading →

The number one reason a restaurant needs mobile marketing is the fact that if you don’t, you are losing out on multiple opportunities to reach the more than 70% of adults using smartphones to locate you, view menus, book reservations, and even order and pay for their food in advance.

mobile marketing for restaurants

The mobile commerce industry has nearly doubled in the last two years and is expected to increase from $19 billion to $31 by 2016. Whether you are promoting a loyalty program, offering a deal, or sending a monthly email, mobile marketing is the quickest, most effective way to get more people in your door.

Your customers are increasingly looking for information from their mobile devices and restaurants can no longer afford to ignore the growing trend. One recent report states that 33% of customers are more influenced by seeing menus on mobile than any other information, that 24% of restaurant customers’ mobile app usage involves special offers and coupons, and that 21% of smartphone customers are looking for the restaurant’s location information.

Continue reading →

 

HoodFilters - The Hood Supply Superstore

 

Since their beginnings in an Omaha, Nebraska, restaurant kitchen in2005, HoodFilters.com now provides over 1300 commercial kitchen exhaust products including filters, parts, accessories, rooftop grease containment systems, and hood cleaning supplies to food service operations and service providers around the world.

Although HoodFilters.com provides hundreds of kitchen exhaust products, what sets them apart is their focus. They’ve built a business perfecting a small niche of commercial kitchen products and devising specialized solutions. And, after years of designing, testing, and refining their products—they’ve turned themselves into expert product specialists—and want to share that knowledge with you through their social media networks.

Continue reading →