PPC advertisements are seen throughout the Internet, yet if you are not familiar with this type of ad, you may be overwhelmed by the concept. To help you understand how to work with PPC ads, let’s start by discussing how Pay Per Click Advertising for Kitchen Exhaust Cleaning ad campaigns can help you promote your business.
What is PPC?
PPC is an acronym that stands for Pay-Per-Click. In essence, these ads charge you a fee each time a prospect clicks on the ad. PPC ads work as an alternative to organic search engine marketing, and most companies use both PPC ads and organic search to drive traffic. PPC ads can be images, text or a combination. The most well-known PPC ad program is Google AdWords.
What to Expect
Before you jump into PPC advertising, it is best to work with an expert or study the methods that make PPC campaigns work.
This type of advertising works best for focused, direct campaigns for a single product or service using keyword-based research to drive traffic. Most PPC ads are part of a campaign that consists of an ad and landing page combination to drive conversions. The conversion can be a phone call, email collection or purchase.
Statistics and Testing
Keyword research is much more than guesswork. Selecting the best keywords to use in your PPC ads takes time and testing. Through statistical analysis from tests, your company can find the best keywords for each campaign. These keywords are the ones that net the highest percentage of conversions for your campaign. Once you have determined the proper mix for your ads, you can put your PPC campaign into action.
How Hood Cleaners and Restaurant Service Companies Can Benefit
PPC ads are used for many industries including restaurant services. PPC ad campaigns can help you narrow your marketing focus to the best target market for your specific products and services while driving conversions in your niche. By running these campaigns, you will learn a lot about what customers are looking for, how you can meet their needs and what services or products you need to provide.
You can also learn from your competitors by observing what keywords they are advertising for, and where they are successful. With careful research and observation, you can find a few niches that provide your company with the ideal prospects for repeat ongoing business.
Where Can I Use Pay Per Click Advertising for Kitchen Exhaust Cleaning?
If you know what to look for, you will see that PPC ads are everywhere online. You can find them in search engines, websites and on social media. You will have to determine the best places for your ads to appear through testing. Each industry, and company within that industry, finds a unique ad placement profile that works for them. If you take the proper steps, a PPC ad campaign can increase the customer base and profits significantly for your restaurant services business.
Be sure to check out Part 2 where we’ll discuss how to prepare and set up an effective PPC campaign. As always, if you have any questions, visit us online at HoodFilters.com or give us a call at 877.394.9731.