The number one reason a restaurant needs mobile marketing is the fact that if you don’t, you are losing out on multiple opportunities to reach the more than 70% of adults using smartphones to locate you, view menus, book reservations, and even order and pay for their food in advance.
The mobile commerce industry has nearly doubled in the last two years and is expected to increase from $19 billion to $31 by 2016. Whether you are promoting a loyalty program, offering a deal, or sending a monthly email, mobile marketing is the quickest, most effective way to get more people in your door.
Your customers are increasingly looking for information from their mobile devices and restaurants can no longer afford to ignore the growing trend. One recent report states that 33% of customers are more influenced by seeing menus on mobile than any other information, that 24% of restaurant customers’ mobile app usage involves special offers and coupons, and that 21% of smartphone customers are looking for the restaurant’s location information.