The new year begins in less than four months. So what better time than now for getting up to date on the latest restaurant and dining trends for 2023. Learn more about what’s in store for the foodservice industry and explore how these changes will be shaping everything from menu offerings to your restaurant ventilation in the coming new year.

No matter what type of restaurant you run, it is important to stay on top of trends in the foodservice industry. Since 2020, the industry as a whole has been changing rapidly. Two of the biggest trends from the past two years that have continued to increase are contactless payments and curbside pickup. But now, there are a few new ideas and advancements waiting on the horizon. Let’s take a look at how some of these trends will be shaping the future of the foodservice industry. Continue reading

The number one reason a restaurant needs mobile marketing is the fact that if you don’t, you are losing out on multiple opportunities to reach the more than 70% of adults using smartphones to locate you, view menus, book reservations, and even order and pay for their food in advance.

mobile marketing for restaurants

The mobile commerce industry has nearly doubled in the last two years and is expected to increase from $19 billion to $31 by 2016. Whether you are promoting a loyalty program, offering a deal, or sending a monthly email, mobile marketing is the quickest, most effective way to get more people in your door.

Your customers are increasingly looking for information from their mobile devices and restaurants can no longer afford to ignore the growing trend. One recent report states that 33% of customers are more influenced by seeing menus on mobile than any other information, that 24% of restaurant customers’ mobile app usage involves special offers and coupons, and that 21% of smartphone customers are looking for the restaurant’s location information.

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