In the first two parts of this series we covered the basics of pay per click ads and how hood cleaners and restaurant service companies can establish a solid PPC strategy and set up an effective Pay Per Click Advertising for Kitchen Exhaust Cleaning Businesses marketing campaign that will benefit their bottom line.
Now that you have a solid foundation, it’s time to dig deep into the metrics to measure what is and what isn’t in your paid search campaign.
You have your PPC ad campaign up and running for your hood cleaning company, and now you are waiting for those conversions to come in. Isn’t it great that you have done all of your preparation, and your ad campaign will do all the work for you?
While that result would be great, ad campaigns don’t usually work that way. Here are some tips to maximize your results, monitor your success and what to do if the campaign is not as successful as you hoped.